Guinness Advertiser Profile
Guinness is part of:
Guinness is part of Diageo Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Guinness last advertised a new product in June, 2024.
We have 37 people on file in marketing roles at Guinness, and 7 at their agencies.
We have 37 people on file in marketing roles at Guinness, and 7 at their agencies.
Summary
Guinness is part of Diageo Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Guinness last advertised a new product in June, 2024.
We have 37 people on file in marketing roles at Guinness, and 7 at their agencies.
We have 37 people on file in marketing roles at Guinness, and 7 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 45 decision makers for you to contact at Guinness, including Executives, Strategists, Media Buyers and Agency contacts.
Susan J.
Chief Digital Officer (CDO)
Maggie D.
Strategy Director
Ramy H.
Director, eCommerce Strategy & Partnerships
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 45 decision makers for you to contact at Guinness, including Executives, Strategists, Media Buyers and Agency contacts.
Susan J.
Chief Digital Officer (CDO)
Maggie D.
Strategy Director
Ramy H.
Director, eCommerce Strategy & Partnerships
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Guinness and its subsidiaries.
Video
Last ran on TheStreet, Inc. on 7/1/2025.
TV
Last ran on American Heroes Channel on 12/30/2024.
Print
Last ran on Financial Times in the 06/2025 issue.
Video
Last ran on TheStreet, Inc. on 7/1/2025.
TV
Last ran on American Heroes Channel on 12/30/2024.
Print
Last ran on Financial Times in the 06/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Guinness and its subsidiaries.
Video
Last ran on TheStreet, Inc. on 7/1/2025.
TV
Last ran on American Heroes Channel on 12/30/2024.
Print
Last ran on Financial Times in the 06/2025 issue.
Video
Last ran on TheStreet, Inc. on 7/1/2025.
TV
Last ran on American Heroes Channel on 12/30/2024.
Print
Last ran on Financial Times in the 06/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Guinness Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Guinness recently bought a Native digital ad. See which other premium units they bought.
- Guinness recently placed a direct ad on www.apnews.com/. See where else they recently placed direct ads.
- Guinness recently placed a programmatic ad on www.youtube.com/sports. In the last 12 months, they have partnered with DoubleClick and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Guinness Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Guinness recently bought a Native digital ad. See which other premium units they bought.
- Guinness recently placed a direct ad on www.apnews.com/. See where else they recently placed direct ads.
- Guinness recently placed a programmatic ad on www.youtube.com/sports. In the last 12 months, they have partnered with DoubleClick and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 37,118 new product launches overall.
Use MediaRadar to stay current on new product launches for Guinness.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 37,118 new product launches overall.
Use MediaRadar to stay current on new product launches for Guinness.