REI Co-op Advertiser Profile
National Specialty Retailers
1700 45Th Street E, Suite 101, Sumner, WA US 98390
(253) 395-3780
REI Co-op is part of:
REI Co-op is part of REI Recreational Equipment, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. REI Co-op launched and advertised 9 new products in the past twelve months.
We have 9 people on file in marketing roles at REI Co-op, and 1 at their agency.
We have 9 people on file in marketing roles at REI Co-op, and 1 at their agency.
Summary
REI Co-op is part of REI Recreational Equipment, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. REI Co-op launched and advertised 9 new products in the past twelve months.
We have 9 people on file in marketing roles at REI Co-op, and 1 at their agency.
We have 9 people on file in marketing roles at REI Co-op, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at REI Co-op, including Executives, Strategists, Media Buyers and Agency contacts.
Vivienne L.
Chief Marketing Officer
Consuelo R.
VP Director, Media Strategy
Joe C.
Director, Brand & Content Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at REI Co-op, including Executives, Strategists, Media Buyers and Agency contacts.
Vivienne L.
Chief Marketing Officer
Consuelo R.
VP Director, Media Strategy
Joe C.
Director, Brand & Content Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by REI Co-op and its subsidiaries.
Video
Last ran on YouTube - Society & Culture Channels on 7/1/2025.
Print
Last ran on Puget Sound Business Journal (Seattle/Tacoma) in the 03/2025 issue.
Display
Last ran on Bicycling on 7/1/2025.
Video
Last ran on YouTube - Society & Culture Channels on 7/1/2025.
Print
Last ran on Puget Sound Business Journal (Seattle/Tacoma) in the 03/2025 issue.
Display
Last ran on Bicycling on 7/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by REI Co-op and its subsidiaries.
Video
Last ran on YouTube - Society & Culture Channels on 7/1/2025.
Print
Last ran on Puget Sound Business Journal (Seattle/Tacoma) in the 03/2025 issue.
Display
Last ran on Bicycling on 7/1/2025.
Video
Last ran on YouTube - Society & Culture Channels on 7/1/2025.
Print
Last ran on Puget Sound Business Journal (Seattle/Tacoma) in the 03/2025 issue.
Display
Last ran on Bicycling on 7/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
REI Co-op Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- REI Co-op recently bought a Video digital ad. See which other premium units they bought.
- REI Co-op recently placed a direct ad on www.yogajournal.com/. See where else they recently placed direct ads.
- REI Co-op recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 4 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
REI Co-op Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- REI Co-op recently bought a Video digital ad. See which other premium units they bought.
- REI Co-op recently placed a direct ad on www.yogajournal.com/. See where else they recently placed direct ads.
- REI Co-op recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 4 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 37,118 new product launches overall.
REI Co-op launched campaigns supporting 9 new product lines in the last twelve months, including REI Co-Op Sporting Goods.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 37,118 new product launches overall.
REI Co-op launched campaigns supporting 9 new product lines in the last twelve months, including REI Co-Op Sporting Goods.