SAP Advertiser Profile
SAP spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. SAP launched and advertised 7 new products in the past twelve months.
We have 31 people on file in marketing roles at SAP, and 2 at their agencies.
We have 31 people on file in marketing roles at SAP, and 2 at their agencies.
Summary
SAP spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. SAP launched and advertised 7 new products in the past twelve months.
We have 31 people on file in marketing roles at SAP, and 2 at their agencies.
We have 31 people on file in marketing roles at SAP, and 2 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 33 decision makers for you to contact at SAP, including Executives, Strategists, Media Buyers and Agency contacts.
Adriel S.
Chief Marketing Officer
Jawad A.
Senior Director, Digital Activation
Christina F.
Global Nurture Lead for Sustainability and Midmarket
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 33 decision makers for you to contact at SAP, including Executives, Strategists, Media Buyers and Agency contacts.
Adriel S.
Chief Marketing Officer
Jawad A.
Senior Director, Digital Activation
Christina F.
Global Nurture Lead for Sustainability and Midmarket
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by SAP and its subsidiaries.
Native
Last ran on Route Fifty on 7/1/2025.
TV
Last ran on MSGP on 1/13/2025.
Print
Last ran on Financial Times (Asia) in the 06/2025 issue.
Native
Last ran on Route Fifty on 7/1/2025.
TV
Last ran on MSGP on 1/13/2025.
Print
Last ran on Financial Times (Asia) in the 06/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by SAP and its subsidiaries.
Native
Last ran on Route Fifty on 7/1/2025.
TV
Last ran on MSGP on 1/13/2025.
Print
Last ran on Financial Times (Asia) in the 06/2025 issue.
Native
Last ran on Route Fifty on 7/1/2025.
TV
Last ran on MSGP on 1/13/2025.
Print
Last ran on Financial Times (Asia) in the 06/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
SAP Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- SAP recently bought a Page Takeover digital ad. See which other premium units they bought.
- SAP recently placed a direct ad on www.americanbanker.com/creditunions. See where else they recently placed direct ads.
- SAP recently placed a programmatic ad on www.ft.com/. In the last 12 months, they have partnered with Google and 10 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
SAP Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- SAP recently bought a Page Takeover digital ad. See which other premium units they bought.
- SAP recently placed a direct ad on www.americanbanker.com/creditunions. See where else they recently placed direct ads.
- SAP recently placed a programmatic ad on www.ft.com/. In the last 12 months, they have partnered with Google and 10 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 37,118 new product launches overall.
SAP launched campaigns supporting 7 new product lines in the last twelve months, including SAP (Brand).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 37,118 new product launches overall.
SAP launched campaigns supporting 7 new product lines in the last twelve months, including SAP (Brand).